Topic : “The Survival of Japanese Monozukuri (Manufacturing): Comparison between Apple and Sony”

What is the reason behind today’s stall in Japanese electronics industry?
Is this merely the phenomenon happening in the manufacturing industry, or is it happening in other industries, too? Is there something Japanese corporates can learn from that phenomenon?

In this lecture, we would like to dig up the reasons of today’s stagnation of Japanese companies, from the comparison between Apple and Sony, and American companies and Japanese companies, to suggest a “new step forward” in the business management, as a result of comprehending the current situation of business competition strategy.

Speaker : Prof. Shozo Saegusa of Hiroshima Universit